Category: eCommerce Pharmacy

FarmainCloud: online CRM and ERP for pharmacies and parapharmacies

FarmainCloud is the right place to manage all the digital services of your pharmacy 

The term CRM refers to everything related to Customer Relationship Management, or rather the management of relationships with its customers. 

Better manage the relationship with each individual customer it is important for improve the results of your business: a satisfied customer will return to a trusted place. It creates a lasting bond and trust and the customer will become a real one ambassador of your pharmacy: will recommend your business to friends and family and remember that there is nothing stronger than the word of mouth. 

With few customers it is easy to remember the name and / or the drugs they take, but when there are many customers it is not so easy to remember everyone's needs. That's why the solution is CRM software for have in a single click all the synchronized and constantly updated information of each individual customer of your pharmacy, offline and online.

FarmainCloud and the Caygri's ERP (business management software) and CRM service to connect all the web services of the online and offline pharmacy. 

Why choose FarmainCloud? 

  • manage customers, apps, employees, e-commerce and management in one place
  • Economic, online and always available for you and your customers 
  • ERP in the cloud always accessible via the web: connect all customers and automate processes
  • Reminder, automatic follow-ups 
  • 7 / 7 assistance via ticket and chat
  • Sure against hackers, sniffing and all cyber dangers and accessible both from PC and from mobile  

To discover the features of FarmainCloud, book your demo now. 

A single place to manage all digital services 

Goodbye to manually entering all customer information and updating it! 

FarmainCloud will no longer waste you precious time and energy organizing the database, because in CRM everything is synchronized for each individual customer, whether offline or online. 

It is the single place for the management of all the digital services of your pharmacy. Manage your pharmacy, e-commerce and app in a single panel. In fact, by choosing and buying FarmainCloud there is an e-commerce ready to start selling online. A modern e-commerce with all the features to go online, reach customers from the comfort of their home and increase turnover. Compatible with your equipment (all speakers!) And loyalty cards. 

The features of FarmainCloud are many. Some examples: 

  • analysis constant and updated costs, revenues, profits
  • complete registry of customers (synchronization of customer data both online and offline) and advanced profiling
  • follow up continue with sending newsletters and sms
  • reports and statistics Advanced
  • import web and management price list
  • management of Events
  • management of equipment rental

FarmainCloud is also the solution for connect your pharmacy with your GP in your area, in addition to the functionality of sending of electronic prescriptions. 

FarmainCloud: how does it work? 

CRM and ERP for the innovative pharmacy. This is FarmainCloud, the CRM to connect all web services and the management of your online and offline pharmacy. Customers, employees, sales, purchases - all in one place. 

  • Everlasting attainable, from PC or mobile, to always manage all the processes and services of your pharmacy, from customers to employees, from sales to expenses 
  • Customer Relationship Management to satisfy all the needs and requests of your customers online and offline. Having the detailed profile of each individual customer helps you to respond adequately to each one: having loyal customers means increasing sales. Reminder, follow up Continuity and attention in their path to the pharmacy (online and offline) make a customer happy and satisfied. He will come back to you! 
  • To constantly monitor sales flows and customer records, we have integrated with 12 pharmacy management software (Wingesfar, Winfarm, FarmaConsult, UFI Farm, EasyPharma, Sofia, InfoFarm.net, Planet Siteam Farma, FarmaGest, Sistema F Platinum, Genius and Winfarm 2000)
  • You can import the loyalty card holder data and find out about their buying behavior. FarmainCloud supports eFedelitu, Fidelity Salus and Uniclub. 

In Caygri we have developed a Modern, intuitive and fully customizable CRM according to the needs of each pharmacist and their pharmacy. FarmainCloud can be integrated with our digital products for your pharmacy, such as FarmaEcommerce, ProntoinFarma and BOTinFarma. Contact us now and turn your pharmacy digital. 

How to be online in 15 days with your pharmacy? 

Your online pharmacy in just 15 days with Caygri and FarmaEcommerce

More and more pharmacists are choosing to open an online pharmacy. In Caygri we take care of helping various pharmaceutical companies a become a digital company. As an e-commerce agency, our mission is to always think about solution to grow and accompany every pharmacist in the digitization of their own online pharmacy in just 15 days.

The services offered to enter the world of e-commerce are among the most varied: e-commerce solutions, apps, CRM, websites and chatbots with the use of artificial intelligence. 

Caygri is: 

  • Without borders to sell your products throughout Italy 
  • Specialized assistance for continuous technical and legislative updates
  • Customization of your online pharmacy 
  • Cyber ​​Security: safety first of all

 

FarmaEcommerce is the complete solution for ecommerce for pharmacy and parapharmacy. 

In support of the online activity there are several synchronizations, for example, with FarmaDati to have all the product sheets in one click and 12 wholesalers. They are 20 i management supported to keep stocks and prices aligned, such as Pharmagest, Wingesfar, Winfarm, Farmaconsult and more. 

La data and payment security is Caygri's mantra. Credit card payments are integrated and accepted. By choosing us, the payment management is without penalty of $ 500 per year by Visa and mastercard and without monthly fees. You only pay the 1.2% commission for credit card payments (Visa, Mastercard, Maestro) and the exclusive Klarna Paga 3 Rare. 

 

By choosing FarmaEcommerce, your pharmacy is online in 15 days. And after which, once the e-commerce is finished, we offer several maintenance plans to grow your business fast online. 

 

 

Be online in 15 days: integration with 20 pharmacy management software 

 

With FarmaEcommerce, there will be no more difficulties. Caygri is years of experience and study for eliminate all warehouse problems between the pharmacy and the ecommerce, thanks to the synchronization with its own management system. 

Wrong stocks are a thing of the past: synchronization with the management system is always included in the price and only modules from certified companies. 

Caygri supports the synchronization of 20 management software. 

In the checklist of synchronized management systems, we find:

  • Wingesfar, Winfarm, UFI Farm, PharmaGest, CFS Sistemi F Platinum
  • Farmaconsult, EasyPharma, Sophia, Infofarm.net
  • Planet Siteam Farma, Genius, Winfarm 2000 Heron Software 

A constantly updated list: if your management software is not there, contact us. Development is free. 

 

LiveFarma Core: the direct line with wholesalers and suppliers 

 

2020 and these first months of 2021 were marked by online commerce. The trend, however, has changed. If at the origin online purchases were purely on giants like Amazon or Ebay, it is with the lockdown period caused by the health emergency that consumers have rediscovered smaller and more local businesses. 

 

LiveFarma Core is the platform that connects FarmaEcommerce with distributors. To offer each customer more than 40000 products without necessarily having a warehouse and thus respond to everyone's needs. With LivePharma Core, the booking is handled directly. 

 

The LiveFarma Core middleware platform: 

 

  • does not slow FarmaEcommerce, being an external platform
  • is constantly updated and supports 12 wholesalers such as Guacci, Farvima, Comifarm, IdeaBellezza, So.farma.Morra, Unico, unifarm, CEF, Alliance, etc.
  • will show the products available from the one with the most advantageous price
  • if a product is not available, select the distributor with availability at the lowest price
  • sends to FarmaEcommerce the stock and price of all products after each order 
  • communicates with wholesalers and distributors after the customer has placed the order. 

 

It's time to transform your pharmacy: expand your business and enter the world of e-commerce. To find out more, do not hesitate to contact us. 

 

Opening an online pharmacy: why is it important?

Opening an online pharmacy: why is it important?

A guide to e-commerce for pharmacies, to understand the need to be present online. 

Since its debut in society, the Internet has radically changed uses and customs. Today, also following the health emergency, online commerce is becoming more and more essential for commercial activities.

People can buy everything they need without moving from the sofa at home. The distance between shops and consumers, with e-commerce, can be measured in one click.

The e-commerce hurricane is reaching all sectors, including the pharmaceutical one. It is essential to understand that for an e-commerce for pharmacies to work, you need a specialist. From developing a platform to an effective web marketing strategy, it's the industry professionals who can get your online pharmacy off the ground.

The online pharmacy: a must have for 2021

The digital transformation of businesses is a phenomenon that is spreading globally.

Our country is currently facing the so-called third wave, most of the regions in the red zone and people forced into houses. The pharmacy is a point of reference for health and the pharmacist can satisfy all the needs of citizens. Opening an online pharmacy means allowing you to buy drugs and / or other products in total comfort and safety. A wide range of products allows the user to buy everything they need in a single purchase (and not pay the shipping costs) and receive it comfortably at home.

The product catalog is consulted on e-commerce by users, who can make an informed choice e find a real ally in the online pharmacy. As a pharmacist, with the installation and use of state-of-the-art platforms, it will be easy to load and manage all products. The online pharmacy must be found by the user through search engines, social networks: before jumping into the online market, you need to have a strategy ready to promote yourself and thus appear in user searches.

E-commerce for pharmacies means direct supply of products and services, advice and support (for example, to book for the Covid-19 vaccine) e direct line (remote) with every single consumer.

 

The advantages of an e-commerce site for pharmacies

 

The world of the pharmacy is changing. More and more pharmacists decide to go online, developing an e-commerce, opening social pages to sell their products and maintain a constant relationship with customers even from a distance.

On e-commerce, the pharmacist can make available all the products in stock or those of his suppliers and wholesalers. An extensive online catalog satisfies the user's needs, increasing the stay on the site and leading to a possible final purchase.

Online pharmacy is successful because it is a business of products related to health and wellness. The health emergency from Covid-19 has increased the demand for products, such as masks, which are now mandatory. By implementing an e-commerce for pharmacies it is possible to sell all medicines without a prescription, such as over-the-counter or self-medication drugs, homeopathic products, for veterinary use, for children, cosmetics, supplements, medical devices, etc.

Having a functioning e-commerce is a added advantage. People who are usually more skeptical of online purchases rely on an online pharmacy because they are health-related products.

E-commerce for pharmacies means offering an efficient service. And a satisfied user, who can shop at any time from the comfort of his home, is a loyal customer.

For more information, we are always at your disposal please contact us and we will answer all questions.

Increase of purchases in the online e-commerce of the Italian pharmacy

The pace may slow down, but the expansion of the online market of the Italian pharmacy does not stop, which in February grew by 63% in turnover and 55% in packs sold compared to the same month of 2020. And on the mobile year - that is the 12 months that always end in February - marks an increase of 71% in terms of values ​​and 84,8% in volumes. The data comes from Iqvia and was presented by Francesco Cavone, director of Consumer health offering & operations of the international company, in the webinar that Pharmacy Scanner and Retail Hub proposed last Wednesday, March 24, to talk about omnichannel in pharmacies.

 

ONLINE MARKET, DOUBLE-DIGIT GROWTH CONTINUES

 

The online pharmacy market, according to the numbers of Iqvia, is worth just under 400 million euros in Italy but shows a strong dynamism: in 2019 only 1,4% participated in the European e-commerce of the consumer healthcare sector. in 2020 the market share grew to 4%. We are still a long way from Germany, which accounts for 18% of the European market (about 13 billion euros), but in 2020 the German country grew by just 15%. «By now» is Cavone's comment «online is in the consumer's DNA: forced home by the lockdown, he understood that e-commerce allows him to buy in comfort, without going out, and now he considers it an alternative channel or complementary to traditional pharmacy ".

E-COMMERCE CONSUMER HEALTHCARE, THE SITUATION IN THE EU

 

In addition to dynamism, the other characteristic of the Italian online pharmacy market is polarization: even if more than a thousand pharmacies and neighborhood businesses have obtained authorization for the online sale of the OTC drug, 90% of distance selling is concentrated in no more than 150 points of sale; the same goes for consumption: 60% is concentrated in the OTC basket, that is, over-the-counter drugs and supplements; 33% concerns personal care (hygiene and beauty) while patient care (devices and parafamaco) and nutrition generate only 5 and 3% of sales respectively.

ONLINE, THE DOUBLE POLARIZATION OF BAKERY

 

But the polarization also concerns the individual baskets: in the OTC, the first five categories by market share (out of a total of 18) absorb 67% of purchases (always in values); in hygiene and beauty the top 5 (out of twenty) cover 91%, in parapharmaceuticals 63%, in nutrition 93%. «Analysis and consumer interviews» Cavone observes in this regard «say that the first factor in online loyalty - at least the one that convinces you to make your first remote purchase - is the price. After this first phase, however, the customer remains faithful to a site for the services that it offers and that allow him to buy safely: a 24-hour toll-free number that helps him in case of problems, assistance in choosing the product, simplified management of returns, are all important elements for those who buy online ».

Privacy can also have its relevance: "For products such as slimming products, incontinence items and other references," confirms Cavone, "the possibility of buying remotely while remaining hidden can represent a plus for many consumers". It is another argument in favor of a pharmacy that oversees with the same attention online and offline to offer its customers the sales route they prefer from time to time.

Da Pharmacy Scanner

If you want to open your Pharmacy eCommerce, contact us

Welcome LiveFarma Core

We have received numerous requests regarding expansion and optimized software with artificial intelligence principles for sorting and updating products arriving from the largest distributors in the pharmaceutical world and in a software defined as middleware (i.e. middleware and through) with our farmaEcommerce.

For this we have created LiveFarma Core, the core is the heart of every computer and gives the real dirty work!

The LiveFarma Core platform allows you to:

  • question distributors how Guacci, Farvima, Comifar, IdeaBellezza, So.farma.Morra and many others updating prices and quantities
  • when a product is available in several distributors, LiveFarma Core autonomously makes it available on farmaeCommerce the product that costs less
  • in case a product is not available in a distributor LiveFarma Core select the first distributor with availability and at the lowest price
  • LiveFarma Core send to farmaEcommerce the stock and the correct price of all products
    when a customer orders on farmaEcommerce
  • LiveFarma Core orders the product with the quantities purchased by the customer from the distributor
  • LiveFarma Core it is compatible with all management systems for pharmacies and parapharmacies
  • LiveFarma Core with the farmaEcommerce module adds a label with the name of the distributor where the product was ordered.

LiveFarma Core is an independent platform with its own database and communicates via API with our farmaEcommerce eCommerce, solves numerous synchronization problems and improves the performance of our ecommerce.

Livefarma Core is ideal for:

  • small pharmacies and parapharmacies with little stock
  • large pharmacies to increase the number of products
  • pharmacies with multiple warehouses and / or located in different cities

 

For information, demos and insights we are always at your disposal via the page Contacts, by chat and by phone

What are the most used payment methods for pharmacy e-commerce?

Choose and set up tools to manage online payments it is not only a logistical necessity of eCommerce for pharmacies, but it is also a strategic decision for their success as it has an impact on their marginality.

Let's see how.

User experience

Checkout is the crucial moment that confirms the purchase decision or leads to abandoning an already filled cart.

According to Salecycle, this phenomenon occurred with an average incidence of 75,4% in the second quarter of 2018, meaning that only one in four orders has actually been completed. Abandoned cart is the most common thing in an e-commerce, simplifying the cart and offering payment methods helps prevent abandonment.

In primo luogo, not all customers have the same payment methods available and even with the same means they have preferences on which to use.

The biggest problems are distrust and card cloning, they are the reasons why there is a split market in the use of some payment methods rather than others.

According to data from Osservatori.net Digital Innovation on online purchases in Italy in 2018, Italians prefer to use:

  • credit card (64%);
  • digital wallet (32%); 
  • bank transfer (2%);
  • cash on delivery (2%);
  • other methods (<1%).

However, we must consider that credit cards and digital wallets are macro categories that include numerous variants: Visa, Mastercard, American Express and Postepay, to mention some credit cards, Paypal, Satispay, Google Pay and Apple Pay, as examples of digital wallets.

It is therefore a very articulated panorama that must be covered as much as possible, otherwise many customers will inevitably abandon the cart because they are dissatisfied with the options available.

Payment method preferences relate to another important issue for the user, namely security.

When the buyer entrusts his sensitive data to the eCommerce of the pharmacy, he wants to feel protected, therefore prefers to see famous and recognized payment service providers, accompanied by terms of sale and guarantees clearly stated and easily accessible during check out.

The management costs

The choice of the payment service provider must also be evaluated in terms of management costs, asking the pharmacist to think about which solution is more efficient to reconcile his marginality with the user experience.

Ensuring broad coverage of tools for the customer can be costly for the pharmacy if this assessment is not done.

To fully satisfy all the needs of the pharmacist, Caygri offers the open platform for eCommerce in partnership with some of the most popular payment service providers in the world.

In addition to Paypal, Caygri has a partnership with a well-known payment gateway, one of the major players in the digital payments sector, to offer complete coverage of payment methods at favorable conditions and dedicated to the Pharmacy. Many gateways restrict access to pharmacies because they are considered risk markets and illegal drug sales. 

The pharmacies that have joined Caygri, in fact, enjoy an exclusive offer that reduces the costs incurred to access one of the best online payment services available on the market, which accepts all credit cards and digital wallets.

If you want to learn more and open your e-commerce for pharmacy, book one free call and see how Caygri e-commerce works. Without obligation. Remember that Caygri has the perfect solution for you